Updated: Jan 10
Social and Corporate planning are the two primary markets for event planning services. I always advise my students to pick a side and then choose a niche from there. When we try to do all the things, we end up stretched too thin.
No matter whether you decide to focus on either corporate or social events, it would be best if you considered specializing even further. Specializing in one maybe two areas helps you to hone your skills and to become excellent at your craft.
The beauty of choosing a niche is you get very familiar with your venues, vendors, and suppliers, making your job easier. Choosing a niche can also be a money saver, especially for those starting their own planning business. For example, if you decide on destination wedding planning as your niche, you will invest in the elements you need and most likely be able to use those for subsequent events.
Some niches to consider on the social side of planning are:
* Wedding Planner
* Destination Wedding Planner
* Milestone Birthday and Anniversary Parties
* Fun Runs
* Baby & Wedding Showers
* Children’s Parties Themed Parties
On the corporate side of planning the following are niches that are doing well right now:
* Corporate Bonding Retreats
* VIP & Awards Ceremonies
Before you choose your niche, I would highly suggest that you research your market and make sure that there is a need for that particular type of planner. For example, if you live in the city, a corporate planner that specializes in seminars might be more warranted than a children’s party planner.
Regardless of what you choose, make sure to do your homework and set yourself up for success.